Douyiner

Douyin’s influence has even extended offline, as many users identify themselves as ‘Douyiner’ (“抖音人”) and socialize with each other using jargons in real life. […] They also learn from such prattles and use them in their real life for romantic relationship, as noted by P6, a female high schooler: “I really enjoy watching this Douyiner. His voice is nice, and he always posts videos in which he is narrating beautiful prattles to us.[…]”

In May 2018, ‘Black Face V’, a popular ‘Douyiner’ with 26.37 million followers, posted a 13-second video entitled ‘I want to tell you’ on Douyin, in which the watermarks of ‘Douyin’ and ‘ID: 145651081’ were embedded.

Beyond the Douyiner’s motivations, Lu and Lu’s study [6] revealed the content categories the users engage in. […] Although not being representative, the category “prosocial behaviour” of humans was named by the Douyiners as important due to its association with “positive energy.”