Duckroll

You told me that it was a really nice picture, but all I see is a duckroll.

Duckroll became a silly prank meme when 4chan users started linking their friends to an ostensibly cool site, only to be met with a picture of a duck on wheels with the word duckroll written on it.

Examples of bait-and-switch images and videos include The Hampster Dance, Duckroll, Rickroll, […]

When you've been around to witness Rickrolling go from a forced-meme variant of the traditional 4chan Duckroll to having Rick Astley himself sing “Never Gonna Give You Up,” unannounced and on live national television, during the Macy's Thanksgiving Day Parade last year, it's hard to ignore how crucial the 4chan-spawned Anonymous “Hivemind” has been to the development of internet culture since its inception six years ago.

Internet pranksters keep duckrolling me!

So you’d send a friend a link with, “Hey, check out these new screenshots of the Playstation^([sic]) 4,” but when they clicked on the link, BAM, duckroll’d.

This spurred some people who had been duckrolled to duckroll others.

Before it was know as rickrolling, it was known as duckrolling, which is the same thing, but instead of going to the Astley video, you end up looking at a picture of a duck with wheels. At that point it is said that you have been "duckrolled".