Dude-bro

The second spot, “One Thing,” shows the unlikely custom car shop workin', musclebound dude-bro, who loves his iPhone because it consolidates the iPod, camera, cell phone and SMS device he used to carry around in “a little bag.”

The thing is, her last boyfriend—some big dude-bro asshole—cheated on her all the time, and now she has trust issues.

As a straight single woman in my twenties, I love me some dudes. But I can't stand the dude-bros. And I weep at the fact that dude-bro culture seems to be quickly taking over dude culture.