Evaluativism

Most who have argued for evaluativism have been interested in establishing skepticism, and have assumed that evaluativism implied skepticism.

[E]valutivism makes plain that any attempt to justify a rule (ultimately by a rule-circular argument) will be an attempt for rules we value and will depend on rules we value (our basic inferential rules).

There is prima facie something deeply unappealing about evaluativism: our intuitions rebel at the suggestion that reasonableness is 'not a factual property' and that '[i]n calling a rule reasonable we are evaluating it, and all that makes sense to ask about is what we value'.