Fakeitude

As for "esquivalience"’s excesses, McKean made no apologies. "Its inherent fakeitude is fairly obvious," she said. "We wanted something highly improbable. We were trying to make a word that could not arise in nature."

Apparently, I was the only one on the track who saw through Lexy's fakeitude, because everyone else was nodding cheerfully.

This is not to suggest that all negative reviews are fake, any more than the idea that all positive reviews are fake. Indeed, it may be that fan endorsements and hired shills mean that positive reviews carry a greater likelihood of fake-itude.