Finnair

But all the same, pay attention to one thing which is a part of human existence: on a trip by Finnair from Helsinki to New York you can listen to all kinds of music.

“Yes,” Bond confirmed, “here in Helsinki. Unless Finnair got it wrong.”

The Finnair employee leafed through the red pages, punched an entry into her computer and bent down to read the output.

Seeking cachet for his race, Lebow wanted to sign up top foreign runners, but his international contacts at the time consisted more of Hong Kong dress manufacturers than global running clubs. After convincing sponsor Finnair to bring over Finland's Pekka Paivarinta, Lebow turned for leads to the one solid international runner he actually knew—England's Chris Stewart—who was indebted to Lebow on two accounts: professionally, […]