Gamification

Homelessness could be helped or fixed, she knew, once the gamification of shelter allotment and public housing in general was complete.

You could see this in the way maxxing strategies pointed to extremes — not just unsettling ones (eating disorders, height surgeries, high-octane misogyny), but also this weird gamification of mundane social tactics your parents already told you about (wash your face, wear a decent shirt, get some exercise).