Gayization

DeGeneres' confession [of lesbianism] was instrumental in the cultural shift and the "gayization" of American TV, landing her on the cover of Time magazine with the headline “Yep, I'm Gay.”

This gayization — or fagatizing, if you will — of advertising is the product of several factors. Inroads made by both feminism and the gay movement […] have allowed men to be different — to loosen up a bit, […]