Gossima

Already we've seen early hallmarks of the twentieth century: colonial decay, cultural appropriation, and competing trademarks. Next up was the rise of the immigrant underclass. World War I shattered the gossima delusions of the aristocracy, and the Great Depression humbled the rest.

In fact table tennis was also called gossima in the early days, and, given that Gossamer is the brand name of a condom, the Mayor of London missed out on an even better joke, perhaps calculating that the Chinese wouldn't get it.