Hallmarkish

And so we would have to expect that a few parents would find one student's journal entry scandalous, unpatriotic, or rebellious, when the rest of the readers might find it noble, sprightly, or even Hallmarkish.

"You got a letter, too," Ms. Simpson said, picking up a flowery Hallmarkish card[…]

Slogans like "We love to see you smile" sounded too Hallmarkish.