Hamburgerology

McDonald's Hamburger University was granting huge numbers of degrees in Hamburgerology, and the company was miles ahead of its next major competitor […]

More than twenty thousand participants have earned the bachelor of hamburgerology degree, with its golden arches appearing at the bottom of the certificate.

Life magazine and the CBS Evening News took note. So did academics, appalled at the idea of a degree in Hamburgerology. But Kroc's university flourished, moving into a $40 million facility […]

However, while passing tips on about making a TV programme may have something in common with hamburgerology, finally these are quite dissimilar businesses.