Hellsite

once we finally #VerifySteakUmm and blow the lid off this corrupted hellsite we'll do a @reddit AMA so all the fresh faces pouring in may know who we are and what we stand for

For those of you not active on the hellsite known as Twitter, Naked managed to finish the job of alienating the wine-writing community with a deliberately provocative piece of marketing copy […]

"I had no idea that it would end up consuming so much of my time, so I just picked two things I enjoy," he says about his Twitter handle. "I might've chose something else that made more sense if I had known how popular this hellsite would become!"

Every other news cycle, when any particular quake related to someone saying something stupid or disagreeable or out of touch or oftentimes simply oversharey occurs, it triggers a recurrent tsunami of contemplation of why any of us in the industry are on the hellsite at all.