Humanewashing

Now, a new report from the anti-factory farming group Farm Forward seeks to outline the differences between independent and industry animal welfare labels and expose what it calls “humanewashing” among both types of groups. Like the now widely recognized practice of “greenwashing,” Farm Forward says that companies use humanewashing to deceive consumers who care about animal rights, leading them to believe animals were raised according to their expectations of humane treatment even when they were not.