Hunkvertising

Other hunkvertising campaigns make more of an effort.

In his book Love, Sex & Tragedy: Why Classics Matters, Professor Simon Goldhill argues that images of the perfect body, defined by its "well-muscled torso, the elegant symmetry of form," stem from Ancient Greece, thousands of years ago. Even then, it seems, hunkvertising was a force.

But where hunkvertising was once the exception, it seems it has now become the norm.

David Gandy for Marks & Spencer is a classic of the hunkvertising genre.