Hypebeast

Steve loved sneakers, knew hypebeasts, and was good with money.

Channels such as Louis Vagon and Demohot produce videos with hypebeasts that generate hundreds of thousands, if not millions, of views and frequently appear on the trending section of YouTube.

A freelancer pitched a piece about Indian hypebeasts—whether companies like Nike and Adidas can connect with them locally, as all the hypebeasts in India are buying their Supreme and Palace and, you know, Nike Air Jordans online from overseas.