Hyperadvertising

Applying her classification of online texts to hyperadvertising, the initial advertising message of a web ad is an e—text. It is linearly structured and, as the source of the linked advertising message, part of a hypertext.

[T]he structure of hyperadvertising is different […] The new platform has great potential for expansion and revision. Janoschka offers an introduction to the world of web advertising that will provide a basis for documenting these changes over time.