Ider

Thanks to this, even veteran identifier Wilks and her team sometimes look to the newbie ID-ers for help. “Usually, when I start [covering] a new show, I will check if there is a fashion Instagram first, either for the show, as a whole, or for a specific actor,” explains Wilks.

Recently, I wrote an article for this website on the best dining chairs — a process that involved talking to vintage dealers, architects, and chair-book writers about their favorite designs. As a result, my chair Rolodex is now deep enough that I’ve become known as the Strategist’s resident seat-IDer, something I’ve found I can’t turn off even when I leave work.