Imagineer

In all, the Fronierland that Disney Imagineers designed for France was new and strangely sophisticated. Combining elements of New and Old Worlds, it resonated with themes that were at once past and present, ultra-American and worldly.

Disney Imagineers are offering us fantasy as real life. We can buy it and move in permanently.

As I'm sure Disney would put it, its "imagineers" want to make visiting their stores a magical experience. They don't want kids to just visit when they want a new Mickey shirt or the latest Disney movie on DVD. They want them to visit these stores for their own sake.

Taco Bell isn’t alone in putting a positive spin on their job titles. Disney refers to its employees as “cast members,” and some are even “imagineers.” Apple has its “geniuses.” (In a similar vein, Subway has taken to calling its customers "fans.")

As far as Ursula can make out, these are not the actual Imagineers—the writers and theme park conceptualizers employed by Disney—but rather some kind of cabal of evil businessmen from the future.