In the hole

Further testimony to his commercial incompetence lay in the fact that, at fifty cents a copy, a complete sellout would have left him worse than $300 in the hole—proof enough, if proof was needed, that it wasn't primarily money he was after; it was fame.

Finance Director Robert Law added that even if Camden laid off all of its civilian employees, it would still be millions in the hole.

Instead it was a critical and commercial bomb that put his production company millions in the hole, necessitating two Pusher sequels (in 2004 and 2005) to get him in the black.