Instagramable

A centerpiece such as a basket of fruits or a pumpkin vase of flowers would make the dining table look beautiful and Instagramable.

And then there are the chairs. Whimsical, colorful, diverse and tested for both comfort and durability, the wide array of unusual seating options at Changi's T4 are designed to be both inviting and Instagramable.

Retailers are also taking a page out of this playbook by creating shopping experiences with Instagramable moments, including photo booths, branded mirrors and neon signs.

[A]n ‘Instagram-worthy experience’ or ‘Instagramable’, meaning that the pictures of the food have to be good enough to be posted on Instagram. In this way, customers satisfy their need for an ‘Instagrammable’ moment.