Interruptive

Oh, well, gee, look, if this communiqué is in any way—uh—sleep-interruptive, I'll—uh—re-telephone you later.

“Advertising being an annoying, interruptive medium, ‘Hello’ is kind of a nice salutation, a friendly way of introducing yourself,” said Lee Clow, chairman and chief creative officer at the TBWA Worldwide unit of the Omnicom Group who has long worked for Apple.