Juuling

Juul's rebranding campaign has relied on a lobbying army to press its case around the country, as well as recruiting scientists to build evidence that "Juuling" is more of a benefit than a liability for public health.

Drake walks in a tight circle. He addresses the crowd with the pre-confrontation politeness that a boss might use to broach the subject of Juuling in the office: "You know, I'mma tell you, like I said ..."

Who could forget the Juuling scandal earlier this year, in which a report by the U.S. Federal Trade Commission revealed that the e-cigarette company had spent more than $200,000 on influencer-marketing for young people.

The thing that makes vaping, and at that time especially Juuling, so appealing is the way it "hits". A sudden rush of nicotine floods into your lungs, your bloodstream – you feel it.