Live-chat

In a recent study with a movie recommendation site […], higher message interactivity in the form of footprints of user actions, responsive suggestions in a search box, and live-chatting with an online agent led to greater perceived contingency and engagement with the site, which ultimately created more positive attitudes toward it and higher intention to recommend the site to others.

Virtual summit members watched the video broadcast and live-chatted with the other girls on the homepage of the site.