Ludification

As such, ludification of culture is first and foremost a philosophy.

Although ludification ties in with both gamification and the concept and practice of transmedia it possesses unique characteristics and qualities of its own, primarily evolving around playful ways of creating and interacting with stories.

In this section, we explore the overlaps and distinctions between ludification and gamification in the rise of playful media, with a specific focus upon the effects of play and games upon contemporary social and media practices.