Lulz

The King had hardly made a few steps to the door when he was startled by Morshu's mean laughter. The trickster merchant jumped out from behind the couch. "I got you on camera! I got you on camera!" he grinned triumphantly. "Me too," Ganon appeared next. "Hey, that's not nice!" the King cried frustratedly. "Give me that!" Morshu easily dashed a few attempts to snatch the camera. "Oh no, King, we're already putting this on YouTube!" Ganon gloated. "For the lulz!" "The lulz!" Morshu joined. "No, please, no!" the King beat his fists against the floor in despair. "Stop it, stop the uploading! Please, PLEASE!" "Hehehe," Ganon had the smuggest smirk on his face, "this is better entertainment than stealing offering money!"

I did it for the lulz.

Anonymous gets big lulz from pulling random pranks.

the antics of the Goons and /b/tards might actually sharpen our ability to make that distinction. To those who think the griefers' handiwork is simply inexcusable: Well, being inexcusable is, after all, the griefers' job. Ours is to figure out that caring too much only gives them more of the one thing they crave: the lulz.

Like “Hakuna matata” in The Lion King, “lulz” is not just a word, but a philosophy. [...] Anonymous has made campaigning sexy for the first time since 1968. The lulz is, after all, the ancient spirit that once made the young become Marxists, or sail off to the New World.

“Lulz” is how trolls keep score. A corruption of “LOL” or “laugh out loud,” “lulz” means the joy of disrupting another’s emotional equilibrium. “Lulz is watching someone lose their mind at their computer 2,000 miles away while you chat with friends and laugh,” said one ex-troll who, like many people I contacted, refused to disclose his legal identity.

The casual sadism of trolling was just “lulz,” which shouldn’t be taken seriously. Sexism, racism, and other hatreds were being invoked for nothing more than shock value. It was ironic, duh.