Memeification

“Trump Draws” was one of the earliest memeifications of newly-sworn President Trump, capturing the childlike delight that (at first) attended his signing of fancy documents with spiffy pens.

“Letterboxd has successfully tapped into the Gen Z phenomenon of ‘the memeification of everything’,” explains Rachel Lee of The Digital Fairy, a creative agency specialising in internet and youth culture.

“This,” Barbarin emphasized, “is what the memeification of politics looks like in practice.”