Memey

Today his view is essentially that ROFL is just another element of the information cycle: he is the founder of BuzzFeed.com, a news-and-entertainment aggregator that’s partly devoted to these new sources of memey entertainment.

It’s true that things that seem very zeitgeisty at the moment may be incomprehensible to future generations,” he said. That’s particularly true these days, as each new word seems more memey than the last.

While you’ll find a giddy variety of sounds on TikTok – ranging from the classic ('Paint It Black' by the Rolling Stones is currently trending) to the extremely memey (‘Be Gone Thot’ by an alien influencer called Lil Mayo) – the most consistently trending sounds tend to err towards the childlike.