Offcast

The experiment to offcast Davis began in 1937 with That Certain Woman; "She's a lady," we are told.

[...] and Paramount was not inclined to offcast its stars, the story was dropped.

White actresses were able to maintain a more multidimensional star persona than actresses of color, thanks in large part to their ability to off-cast themselves in challenging roles and control their off-screen image through publicity.