Organivore

Organivores, those in pursuit of an organic diet and lifestyle, can expect to see Europe's new organics logo on imported organic foods in supermarkets, in Australia and elsewhere, during the course of 2010.

The Organivore is often shopping at farmers markets and want to know exactly where their food is coming from.

Just as the organivores who want to rewind history to the pre-industrial stage of agriculture, the Paleo-eaters wish to return to a pre-agricultural past.

Increasing awareness of the ecological, social, and ethical problems associated with the conventional agro-food system has caused certain subsets of consumers to participate more actively in the developing AFN by consuming food that emerges from the AFN; some even identify as “locavores” (consumers of local food; Stanton, Wiley, & Wirth, 2012) or “organivores” (a neologism used to describe consumers of organic food).

According to my respondents and other resources on the Internet, there are different types of foodies and the most popular are: the vegan, the vegetarian, the flexitarian (eats mostly vegetables and occasionally meat), the DIY, the food-intolerant, the organivore (eats just organic food), the food blogger, etc.

Chapter four entitled “The ‘Organivore’s’ Dilemma: Social (in)equality on organic food marketing” theorises the different approaches to organic food marketing, grounded in two radically different political perceptions of organic food. This distinction rests on the argument that while Chinese consumers understand organic food as the purview of the elite (since “clean” food has traditionally been reserved for senior statesmen or those in high social positions), American consumers view organic food as connected to anti-corporate sentiments, preservation of small-scale farming and a sense of social advocacy.