Oth

They bring them wines of Greece and Araby,[*] And daintie spices fetcht from furthest Ynd,[*] To kindle heat of corage privily: And in the wine a solemne oth they bynd 35 T' observe the sacred lawes of armes, that are assynd.

Half of all workers have a radio at work and nearly 90 per cent of those who drive to work listen in the car on their way. Because it is often a background medium, advertisements need to be repeated to allow a greater opportunity to hear (OTH) and should be simple and novel so as to attract attention.