Pageview

Similarly, Trueman, Wong, and Zhang found that the nonfinancial measures of unique visitors and pageviews provide additional explanatory power for stock prices, especially for e-tailers like Amazon.com.

And you—you clueless, literate shmuck—are but a pawn in this game. So just let go. Just accept the fact that you are reading this column right now simply because we can count you as a number on a spreadsheet. You are a pageview, my friend. You are a "monthly unique visitor." One of millions. Nothing more, nothing less.