Parasexual

Cognizant of but careful not to lend credence to other fans' eroticization of John and Paul's collaboration, this poster echoes the first in valuing the feminine bond between male personae, thereby conceiving them as one unit and implicitly placing others outside this parasocial (or parasexual) relationship, and the relationship between fan and idols, as interlopers.

These were not the "real" gay ads - the ones that appear in The Advocate, Blue Boy, and Mandate. These markets had already been targeted y the ad agencies: disco records, see-through underwear, body building equipment and a host of para-sexual paraphernalia were being manufactured and sold to the smart consumer queen.

The parasexual object is more likely to appeal than the pornographic, especially in a culture with highly ambivalent attitudes to female sexuality.