Perettian

The goal of Buzzfeed is not to make people "bookmark" them in their browser. In some ways, having one's own website, in the Perettian way of looking, is only important at the level of monetization: The models aren't quite there yet for monetizing a 100 percent distributed brand.

For no matter how high-minded Smith's justifications, how Dentonian his dedication to exposing the truth, I know that when he got his hands on that dossier he felt the same Perettian prickle at the back of his neck that I did, interviewing Barney Bishop III.

For a while, this Perettian tinkering was our special knowledge, our competitive advantage. Then it was everywhere.