Pinkification

The amount of money that ultimately goes to breast cancer research as a result of October's pinkification is itself up for debate.

I stared at the book. It was pink. I strongly object to the pinkification of all products aimed at women.

She traced the pinkification of girls' toys to mid-1980s marketing. It's nigh on impossible to get anything for girls that isn't pink nowadays, she said, and as I recalled gazing at the saddlery shops at Olympia I realized that soon it was going to be impossible to get anything for horses that wasn't pink.