Plugola

Both radio and television management must be watchful for instances of staff payola and plugola.

Portland's TV stations regularly employ plugola in news programming as a way of promoting parent network programming […].

It’s unclear just how widespread such “plugola” schemes are now. But an FCC report, published in June, cited a 2010 Pew survey in which 24 percent of local TV news executives reported “a blurring of lines between advertising and news.”