Post-fordism

On the level of production, the move from Fordism to post-Fordism involves a shift from mass production of homogeneous goods to small batch customization, that is, from uniformity and standardization to flexible, variable production for niche markets.

According to Marxist economist Christian Marazzi, the switch from Fordism to post-Fordism can be given a very specific date: October 6, 1979. It was on that date that the Federal Reserve increased interest rates by 20 points, preparing the way for the ‘supply-side economics’ that would constitute the ‘economic reality’ in which we are now enmeshed.