Prebuttal

You're no flexecuive, after all, just a lowly permalance. Your prebuttals fall flat, and he orders you on to a data fast, tosses a message slip on your inflatable, and leaves.

The pope should stick to religion and leave science to the scientists, said one conservative, the Republican presidential candidate Rick Santorum, in one of a wave of “prebuttal” remarks as the encyclical was being finalized.

Still, is there a more exciting player in the prebuttal space than Facebook, whose attempts to get out in front of the fortnightly exposés of its behaviour are fast becoming a totally non-ominous part of the early 21st-century powerscape?