Princessification

But while I'm not convinced that pinkification and princessification is the same as sexualisation and pornification, I do think the stereotyped rhetoric accompanying the pink-quake is A Real Worry.

There are two reasons my feelings towards Disney are slightly frosty. First, I cannot stand the princessification (no, it’s not a word but it should be) of girls’ childhoods that has happened over the past couple of decades, something for which it is largely responsible.

Indeed, if anything, the sugary pink “princessification” of girlhood feels more extreme than ever.