Projectize

SDC historically has built into its genes, even built into the software business genes, this projectize mentality—the only way you can build software is to projectize it.

While messy partnerships do projectize activities and form temporary clusters of concerted action, they cannot be assumed to have some stable identity that can be held to account externally for the totality of its actions.

The company wanted to projectize their business and wanted to know what might stand in the way of that.