Prosumption

The chapter covers the review of approaches that have been developed by prosumption specialists to improve the integration between the production for use and production for sale.

In fact they suggest that the rise of prosumption signals a new stage of capitalism in which it no longer makes sense to speak of workers as exploited.

Although they did not have the concept until recently, sociologists, social theorists, and other students of society and the media have always focused, albeit unknowingly, on prosumption.