Pru

So, against its original aims in buying the firm — but convinced by Mr Ball that this was the direction in which to go — the Pru followed.

Also during the 1990s, the Pru aggressively jumped into the group insurance business, the purchase by companies of insurance policies for groups of workers.

In B2B situations where The Pru and Equitable Life jointly provide products, the business has tended to shift towards The Pru.