Ready-to-eat

This is part of a broader change across Vietnam, where companies are selling more ready-to-eat meals and processed foods to citizens who used to buy vegetables and eggs directly from farms.

For years, supermarkets have offered ready-to-eat salads, sandwiches, pizzas and a variety of other meals in their refrigerated sections. Some supermarkets have now gone a step further, opening cafes, restaurants and in-store kitchens with chefs preparing gourmet specialties. They are taking the advice of marketing experts who follow the latest trends in consumer lifestyles and who closely monitor public concerns about nutrition, health and food safety.

She buys ready-to-eat roasted sandwiches with ham and cheese at the supermarket.