Rent-a-gob

There would either be an obvious candidate for the splash story or you would be desperately scrambling the phones, suggesting interviews with the local rent-a-gobs on the council who you knew would say something controversial, if lacking in substance.

You don't want to be seen too much as a media tart, and as a rent-a-gob, because you just alienate all your colleagues.

Katie Hopkins found fame on reality TV show The Apprentice. But unlike most former reality stars, who fade into obscurity after their 15 minutes in the spotlight, she's gone on to carve herself a successful career as an infamous rent-a-gob.