Retailtainment

We also are able to achieve that connection with retailtainment — our Oreo Stacking Contest, Grandparents Day, and our Wal-Mart Live broadcasts of exclusive concert performances from Garth Brooks, Britney Spears, Faith Hill, and others.

China "is the world leader in retailtainment," Mr. Menzer says. "You go into the store and there's a fashion show of some of your apparel lines.

Therefore, we anticipate consumers' perceived value and satisfaction with retailtainment will be different for consumers with high versus low likelihood to use instore technologies.