Runfluencer

The trademark RUNFLUENCER (Reg. No. 6316299) was issued on April 6 by the USPTO. Owner: Skief Consulting LLC

If you follow our resident runfluencer, Ben Johnson, you know just how many miles he put on his first pair of Rebel V2 (over 400 miles).

This idea has made its way onto runfluencer social media, where switching from a heel strike to a mid or forefoot strike is sometimes presented as being as simple as just flipping a switch. (Spoiler alert: It’s not.)

Flora Beverley, a British runfluencer, concedes that social media creates pressures to perform.

Take inspo from Jonny Davies, a former rugby player-turned-runfluencer, who ran the entire length of the London Underground last year – 527km in 11 days