Sanewashing

"Sanewashing" in a Sentence (2 examples)

This “sanewashing” of Trump’s statements isn’t just poor journalism; it’s a form of misinformation that poses a threat to democracy. By continually reframing Trump’s incoherent and often dangerous rhetoric as conventional political discourse, major news outlets are failing in their duty to inform the public and are instead providing cover for increasingly erratic behavior from a former—and potentially future—president.

There’s a hot new term doing the rounds among media critics: “sanewashing.” The term itself actually isn’t new, and it wasn’t born in media-criticism circles, per se; according to Urban Dictionary, it was coined in 2020 on a Reddit page for neoliberals..and meant “attempting to downplay a person or idea’s radicality to make it more palatable to the general public.”

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Data sourced from Wiktionary, WordNet, CMU, and other open linguistic databases. Updated March 2026.