Scrunchie

Mr. Burns: Simpson! You'll rue the day you took a pie tin, made two holes for eyes, and tied a rubber band around the back! / Homer Simpson: It's not a rubber band, it's a Scrunchie!

When he had it all caught in one hand, he said, “What do I put around it?” “A scrunchie.” “A whatie?” “Scrunchie. Don't tell me you don't have a scrunchie.” “I don't even know what the hell a scrunchie is.” “It's what you use to hold up ponytails. Duh.”

The burgundy scrunchie that held her brown ponytail matched the trim of her Esprit socks.