Sharebait

Forget click-bait. We’re living in the world of share-bait now.

Among the many phenomena we’d tentatively attribute, in large part, to the trend: the rise of sharebait (nee clickbait) and the general BuzzFeedification of traditional media; the Internet hoax-industrial complex, which only seems to be growing stronger; and the utter lack of intelligent online discourse around any remotely complicated, controversial topic.