Spokescritter

Tony the Tiger, the longtime spokescritter for Kellogg's Frosted Flakes, is just one famous example of how animation can be used in advertising.

Animated Spokescritters adopted by ASPCA from the Walt Disney animation studios began to appear in public service announcements.

For Alka-Selzer, hundreds of people were audtioned in a nationwide talent search for the voice of Speedy, the brand's diminutive, animated spokescritter.

I want to return to a telling moment in the Telus campaign in which the company defends the naturalness of its spokescritters by insisting that they are not induced or lured into performing any out-of-the-ordinary behaviour for its print or visual media.