Spornosexual

But unlike Beckham's metrosexual ads of old, in which his attributes were possibly artificially enhanced, today’s spornosexuals have photoshopped themselves in real life.

More than shirts and suits, the spornosexual's body is the ultimate commodity.

Then came about the well-groomed, fashion-conscious metrosexual in the ’90s and, more recently, his waxed, tanned, athletic cousin: the spornosexual.